Rider is taking you to the heart of street basketball culture!  The entire lifestyle of courtside athletes overflows in this launch, divided into two phases/two products with innovative design. The client can create his own with customizable patches.

 

To bring even more energy to the game, we brought in Rafa Basket (Brazilian Women's Basketball Team player), MV Bill (composer of the Brazilian Street Basketball League anthem), and Fernando Medeiros (basketball coach). These influential figures bring their unique perspectives of the game to the brand and star in exclusive mini-docs.