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MUSIC TO YOUR MILES: SMILES/ GOL UNCONVECTIONAL APPROACH TO TRAVEL REWARDS
Who hasn't dreamed of turning a trip into a soundtrack? The Gol Smiles Card campaign did just that! By reinventing a Brazilian music classic, we created a unique experience that connects the passion for travel with the convenience of accumulating miles.
This innovative approach, along with the partnership with Gilsons, left everyone singing and dreaming about their next adventures.
my role: creative strategist, copywriter, content creator

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